Did you know that more than 97% of the real estate professionals use Facebook to boost their marketing strategies?
There are so many reasons why real estate agents rely on Facebook to get leads and keep growing their business. Facebook ads can reflect the qualities of any real estate business with utmost brilliance.
Real Estate is Personal. Facebook Ads can be personalized.
Real Estate is Visual. Facebook Ads are visually appealing.
Real Estate is Data-Driven. Facebook Ads have their own analytics.
Real Estate is Emotional. Facebook Ads can trigger emotions as well.
In this post, we are going to share some of the ways Facebook Ads can help your real estate business grow in 2020. So, let’s get started!
6 Ways Facebook Ads Help Read Estate Agents Get More Business
Here are the six ways Facebook Ads help real estate agents get more business.
1.Create Your Own Community
You can create your own community of people interested in real estate. Facebook, as a matter of fact, is the largest advertising platform after Google when it comes to promoting real estate business. You can start your own Facebook group of people interested in buying, selling, renting, or leasing property.
2. Keep Your Clients Up To Date
With features like event invites, special offers, live streaming, and short publications, you can stay connected with your clients and ensure they know what’s happening at your real estate business. You can do that by creating your own Facebook Page and encourage people to connect with you in Messenger or call you.
3. Get Feedback to Grow Your Business
You will outgrow every other real estate business in your city if you work on the feedback left by your clients on your Facebook page. We are not talking just about the reviews. People leave comments on your Facebook posts and ads which reflect the average customer sentiment about your real estate business. It is a great opportunity to grow.
4. Provide Professional Customer Support
The live chat functionality on Facebook can help you turn this social media platform into an effective customer support service for your real estate business. Your followers can use Messenger to ask questions or share feedback. I highly recommend you to create a Facebook Messenger autoresponder or Chatbot so that you are able to respond to queries when you are not active.
5. Promote Properties to Any Customer Group
Since Facebook Ads are highly targeted, it can help you reach out to the audience you think will benefit most from your ads. You can narrow down your approach by segmenting the audience on the basis of location, age, interests, behavior, and other factors. Facebook Custom Audiences can also help you connect with people who have already shown interest in your business. Check out how this Uk company Macarthy & Stone success story about how they use Facebook ads to get qualified leads for retirement homes here
6. Better Ad Optimization Opportunities
With the help of Facebook Pixel, you will be able to track the conversions happening on your website and use the information to create different audiences for your Facebook Ads campaign. Using Facebook Analytics, you can optimize your ads to get better conversion rates for your ad campaign.
There you have it. I have shared some of the ways real estate agents can leverage Facebook Ads to boost their business growth through the roof. The above-mentioned six ways can help you generate a steady stream of leads for your business while staying strongly connected with your existing clients. Have questions? Feel free to put down your questions in the comments section. I'd love to hear from you!