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  • Writer's pictureIsaac Siulapwa

Social Media Marketing Strategies for Real Estate Agents

Realtors that have been in the business for quite some time have noticed a strong shift in how clients search for properties these days. The advent of reliable mobile and Internet technologies have helped them research better, with a clearer vision of what exactly they want out of their homes.

This has made it crucial for realtors to bring digital marketing to the forefront of their overall marketing efforts. And we are going to talk about the same. We are going to present the top five digital marketing strategies that realtors can use in modern times. So, stay with us until the very end!

Top Five Digital Marketing Strategies For Real Estate Agents

1. Make Your Buyers Smarter Each Day

Online users don't like to be sold. Although real estate agents have to sell properties to make a living, they don't necessarily have to bombard their target audiences with property listings. A more considerate approach to selling online should be to educate the audience, make them smarter, take them behind the scenes, build trust, and then sell. Give your audience a smooth browsing experience on your site and provide them with valuable content.

2. Cash in on Video Marketing

Online consumption of Video, especially live video, is on a surge and realtors should make the most of this opportunity. Using video to trigger the right emotions in your audience can be a great digital marketing strategy. Your audience is not expecting videos of the different properties you have listed on your site. But if you do create high-quality videos of your listings and put them on your website, Facebook, and YouTube, you are definitely going to have an edge over your competitors.

3. Promote The Town, Sell The Property

People looking for a home don't just focus on the property. They also need to know whether or not moving to a particular town or locality is suitable for their lifestyle. In other words, they are looking for the pros and cons of the area before they make the move. To help the customers make a highly informed decision, you must include information about the cities. One of the best ways to do that is by mentioning the official Twitter handles of each city in your tweets. These Twitter handles are mostly active and might retweet you as well. This will help you significantly increase your post’s reach.

4. Don’t Sell Homes, Sell Experiences

You are not selling properties, you are selling the feeling of living in a property, in a neighborhood or a city. Making this clear distinction will trigger you to create meaningful content that makes people come back to you. Just shouting about the listing online doesn’t work anymore. Diversify your topics of conversation.

5. Engage and Respond to Customers

When you are running online marketing campaigns, it is important for you to maintain a healthy level of back and forth with your audience. Respond to the comments (good or bad) and stay professional in your response. Engage with your audience daily to know what they have to say about the listings and your overall service. Now, your audience doesn’t expect you to respond promptly. So, prioritize prompt response! After all, it shows how much you care.

Final Thoughts

Digital marketing for realtors is nothing but an opportunity to get closer to their potential customers. We highly recommend you follow the above-mentioned digital marketing tips to ensure you are on the right path to online success. If you need assistance or have questions, feel free to reach out. Connect today!

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