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There’s no pride or profit in walking with the herd, especially if you are someone that
loves taking risks.
Real estate agents that focus on taking strides to differentiate themselves from the ‘wannabe’ and unlicensed agents, often come out on top and make more profit. However, the increasing competition in the industry asks for an upgrade in the strategies they have been using to get here.
You have got to use the best social media strategies to differentiate yourself from the unlicensed agents. Unlike agents operating without regulations and relying on ‘luck’ to make sales, you can target your audience on social media and strike a chord with high-quality social media strategies and content ideas.
Social Media Strategies for Licensed Real Estate Agents to Stand Out
Here are the best social media strategies a legit real estate agent should be using in 2020.
1. Collect Reviews and Show Testimonials
People will not hire you before they read reviews about you. So, collect reviews aggressively. Get as many reviews you can from your customers on your social media page and don’t forget to show them off. Create customer testimonials posts for everyone to see!
2. Use Best Social Media Tools
You don’t have to break the bank to create high-quality social media posts. You can take the help of free tools like Canva, Unsplash, Stocksnap, Pexels, and more to create real estate social media marketing graphics. Canva and Snappa have pre-designed templates as well!
3. Create an Expert Blog
You didn’t just become a real estate agent, right? It took you years to understand how the industry functions and you must have had your experiences. Share them with your audience. Create a website blog and share insights, real estate how-tos, and your experiences on social media. Don’t know how to write a blog? Contact us to help you get started.
4. Optimize Facebook Posts and Ads
Create a social media planner so that you don’t end up boring your audience with the same kind of posts. Share real estate tips, local events, run contests and giveaways, real estate stories and experiences, infographics, and more. When advertising on Facebook, make sure you narrow down your target audience based on their habits, income, relationship status, and demographic.
5. Make it Easier to Connect with You
Show your audience how easier it is to connect with you on social media. Make it a habit to share your contact details on every post so that people having doubts can connect with you and get your help. Take consent and show your audience a screenshot of what questions people ask you. This will encourage other people to connect with you.
6. Use More Video Content
Video content will help you trigger the emotions you want your potential customers to have. Videos are more appealing than pictures and can very much increase the social media engagement on your page. Have a balance of information and humor. End each video with a Call-to-Action to help the audience know what they need to do to connect with you.
Final Words
In a world where marketing has become pretty much an equal playing field, what you do on social media as a brand becomes the ultimate differentiator. Turns out, not many unlicensed real estate agents are using social media as their go-to marketing tactic. They are often found looking for an easier way out. Guess what - it doesn’t exist. We hope this piece of content helped you understand how social media can help you stand out in the competition. Have questions? Feel free to put them down in the comments section!