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  • Isaac Siulapwa

Best SEO Practices & Features For A Real Estate Website

Updated: Jun 29



Building a highly functional business website is crucial to your real estate business success. The growth of mobile technology and incessant penetration of the internet across the world has provided your target audience a great opportunity to connect with you anytime they want. Thus, it is important that you prepare for the moment your target audience will want to connect with you. Ensuring that your real estate business website is full of important features is the first thing you should be concerned about. But, what are these important features anyway? This is exactly what we are going to discuss in today's post. By the end of it, you will have a complete idea of what changes you need to make to your business website in order to achieve a better visitor retention rate. Let's get started!


1. Mobile Optimization

Your website should be able to load effectively on mobile devices since most of your target customers will access the website on their mobile devices. Your website's design should be mobile friendly and also optimized for speed.


2. Website Blog

A real estate website blog will increase your chances to rank high on search engines. This will be possible when you will create more and more relevant and high-quality content for your target consumers. A blog is also a great way to showcase your intellect and thought leadership.


3. Social Sharing Links

Social sharing tools help you spread the word out about the properties mentioned on your real estate website. People will be able to post on their social media accounts through these social sharing tools which eventually help you bring more potential buyers on the website.


4. SSL Certification

SSL certification is required to make your website more secure. The SSL encryption will keep your visitors' session on the website risk-free. Also, adding this security feature on your business website will give Google a positive signal.


5. Testimonials

Word-of-mouth is the best form of marketing there is. Your potential customers are always interested in knowing what people think about your brand. Testimonials might work as the final push to make your potential customers convert for your real estate business.


6. Advanced Search & Property Sorting

An advanced search feature is an important tool that can help visitors get accurate results. The tool helps them save their time and navigate quickly through the website to get to the required information. An advanced search is a tool that should be placed on your website’s homepage.

You should also provide your visitors with a feature to sort the properties according to their preferences. Let them sort the properties by factors like the latest, oldest, featured, cheapest to make their search more result-oriented.


7. Featured Properties

There should be a section on your homepage that will feature all the latest properties that you want to sell. This will help you shorten the buyer's journey on your website. The featured listings are essentially the properties that are most profitable to buy at the moment.


8. Map View

The map view for all the properties listed on your real estate website will allow visitors to make well-informed decisions. Put out all the information you have regarding the address of the properties while getting them listed.


Wrapping Up There you have it. We have shared some of the most important features you need to install on your website. These are some of the basic changes you can bring to your website that will help improve your visitors’ user experience and also boost your chances to rank higher on search engines. If you're are curious about how your website is performing you can test it with Hubspot's free website grader tool.

Have questions? Feel free to put them down in the comments section. We would love to hear from you!

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