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Facebook Advertising is a prime advertising solution for most real estate agents. Creating high-quality, relevant ads through Facebook Ads Manager not only helps them spread awareness about their services, but also generates highly qualified leads.
Thus, all real estate agents should learn how to use Facebook Ads Manager, most importantly, learn the three unique things that you can do on this super successful advertising platform.
Don’t worry! We are going to help you start out with understanding Facebook Ads Manager. We’ll discuss the basics of the three things you should do on it that is crucial to your online success. Let’s get started!
1. Set your Campaign Objective
You are not going to get anywhere on Facebook if you don’t set your goals right. The campaign objectives on Facebook Ads Manager helps you do that. Whenever you are creating a Facebook Ads campaign, you will be prompted to select your campaign objective. All the objectives can be distributed between three primary objectives - 1) Awareness, 2) Consideration, and 3) Conversion. Here are the different campaign objectives that you can select from:
Awareness
Brand Awareness
Reach
Consideration
Traffic
Engagement
App Installs
Video Views
Lead Generation
Messages
Conversion
Conversions
Catalog Sales
Store Traffic
The objectives set the tone of the Facebook Ad campaign. Facebook will do its best to help you optimize your campaign for the objective you choose. So, if you want to get the best results for your ad campaign, you should choose the objectives wisely.
2. Set your Audience Type
By Facebook Audience, we mean the people you are targeting with your ad campaign. The three primary audience types on Facebook are
Saved Audiences
Custom Audiences
Lookalike Audiences
Saved audiences are basically the audiences that you can define while creating your ad campaign. You can choose the interest, location, age, gender, used devices of your target audience and set the audience for your campaign. You can use interest-based targeting, demographics-based targeting, location-based targeting, or behavior-based targeting while setting up your campaign using saved audiences.
Custom audiences are the most high-valued target audiences that are essentially composed of people that have engaged with your content. These are the people that are shown interest in your products and services and are more likely to convert. Custom audiences can be built by uploading the customer contact file, using the website traffic, application activity, or engagement on Facebook.
Lastly, you can create Lookalike Audiences that allow you to create an audience that is similar to your existing customer database. This is used mostly to extend your Facebook ad campaign’s reach by targeting people similar to the ones that have engaged or shown interest in your offers.
3. Set up your Facebook Pixel
Finally, and probably the most important thing you can do to benefit from Facebook ad campaigns is TO set up your Facebook Pixel to perfection.
So, Facebook Pixel is nothing but a small piece of code that is installed on a webpage that you want to track. Once installed, it can help you report conversions and get insights about your target audience.
Facebook can bring you the right statistics about your campaigns only if you install the Facebook Pixel on your site that you want it to track. You can create separate pixels if you have more than one website or want to track different real estate listings.
Final Thoughts
The above three things can set your Facebook ad campaign for grand success. These form the foundation of any Facebook advertising campaign and thus should be given more attention. Feeling confused? Don’t worry, we can help you set things up! Just connect with us here or leave your queries in the comments section. We’d love to help you out!